WELCOME TO THE RAWSOME EFFECT
We are the leaders & educators of raw feeding!
Our best-selling raw feeding guides and treat
cookbooks are available in a hard copy book
and instant digital download!
At the Rawsome Effect, we believe all dogs deserve to be fed just as nature intended.
All dogs are carnivores and have been thriving in the wild for thousands of years, consuming a
diet of raw meat, organs, bones, fish, eggs, and vegetation.
A raw, natural, and balanced diet is the ultimate food source for the canine species, providing
essential nutrients for optimal health, vitality, well-being, and longevity.
Our mission is to provide a comprehensive education with trustworthy and reliable information
about feeding your dog an NRC-balanced raw diet. This diet is formulated to National
Research Council (NRC) standards & guidelines.
Compiled by our Certified Raw Pet Food Nutritionist, our raw feeding guides give you the knowledge and confidence to safely feeding raw:
Why Feeding Raw is Best
Safe and Unsafe Foods
The Ugly Truth about
Commercial Dog Food &
Its' ingredients
Commercial Dog Food &
Its' ingredients
The Dangers of
Rawhide Bones & Toys
Rawhide Bones & Toys
Incorporating Herbs and
Supplements into
a Raw Diet
Supplements into
a Raw Diet
Classification of Muscle
Meat, Organs and a Guide
to Fruit, Vegetables,
Fish & Eggs
Meat, Organs and a Guide
to Fruit, Vegetables,
Fish & Eggs
12-Step Transitioning
Programme to
a Raw Fed Diet
Programme to
a Raw Fed Diet
Percentages &
Amounts to Feed
Amounts to Feed
12 unique NRC (National Research Council) Balanced Meal Plans with
pictures & how to prepare each meal valued at $80 each!
pictures & how to prepare each meal valued at $80 each!
Raw + so much more! Because all dogs deserve to feel RAWSOME!
$29.00
$20.00
NRC Balanced Meal Plans
Our NRC (National Research Council) balanced meal plans are expertly formulated to deliver optimal levels of essential vitamins & minerals, supporting complete canine nourishment & long-term health. The Complete Raw Feeding Guide is a 3-in-1 resource that brings together our comprehensive Raw Feeding Guide with meal plans, & our ingredient-focused Dog Treat & Birthday Cookbooks, giving you everything you need to confidently feed, treat, & celebrate your dog.
Why Feed Raw?
If you’re as passionate as we are about creating a positive change in your canine’s health, switching to a raw diet of natural, whole foods is the key to unlocking their optimal health & well-being.
Dogs are carnivores by nature & thrive on a diet rich in fresh meat, organs, bones, vegetables, fruit, & supplements. This species-appropriate approach aligns with their biological needs & provides complete, balanced nourishment.
Feeding raw isn’t a trend, it’s the way nature intended!
"I switched to raw after learning the shocking truth about commercial-grade pet food. After seeing the transformation in my dog's life, my mission is to change the health & longevity of dogs through raw feeding education. Together we can break the cycle, so all dogs get the nutrition they desperately deserve to thrive."
Founder KELLIE JOHNS
